Sales Management: Concepts, Practices and Cases (MCGRAW HILL SERIES IN MARKETING) - Hardcover
Thoroughly updated and completely rewritten, this second edition aims to capture the vitality of sales management in an environment that is constantly changing. Noted for its realism in presenting the sales management function, the text incorporates examples of current practises and includes realistic case studies, carefully developed to provide a variety of learning opportunities. The second edition has increased emphasis on professional selling, ethics, international issues, automation and sales technology, changes in personal selling, and gender and racial diversity of the sales force.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1993
- ISBN 10 0070326525
- ISBN 13 9780070326521
- BindingHardcover
- Edition number2
- Number of pages564
- Rating
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Sales Management: Concepts, Practices, and Cases (Mcgraw Hill Series in Marketing)
Published by
Mcgraw-Hill College
(1994)
ISBN 10: 0070326525
ISBN 13: 9780070326521
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Sales Management: Concepts, Practices, and Cases
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ISBN 13: 9780070326521
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Sales Management: Concepts, Practices, and Cases
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(1994)
ISBN 10: 0070326525
ISBN 13: 9780070326521
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Sales Management : Concepts, Practices and Cases
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McGraw-Hill Education
(1993)
ISBN 10: 0070326525
ISBN 13: 9780070326521
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