The Internet is the fastest-growing, most powerful business and sales tool the world has ever seen -- to those who know how to use it. IBM Guide to Doing Business on the Internet is a roadmap that helps readers anticipate the online market, learn how to use e-commerce to cost-effectively increase market share, and exploit the Internet's built-in advantages to reach both customers and employees.
Readers can trust IBM to know and provide step-by-step instructions on the best Internet techniques and strategies. Only here will they learn IBM's insights on:
-- 11 essential rules for doing business online
-- How to create Website content and leave the graphics to the designers
-- Low-cost ideas to test marketing and advertising messages
-- The Internet as a competitive weapon
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Book Description Mcgraw-Hill, 2000. Hardcover. Book Condition: New. Bookseller Inventory # SONG0070318468
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800703184651.0
Book Description Mcgraw-Hill, 2000. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070318468
Book Description Mcgraw-Hill, 2000. Hardcover. Book Condition: New. 1st. Bookseller Inventory # DADAX0070318468