Beyond Maximarketing: The New Power of Caring and Daring - Softcover

9780070153387: Beyond Maximarketing: The New Power of Caring and Daring
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The third in a trilogy, this text argues that successful companies have to establish a total commitment to building a new kind of relationship with the customer. It crystallizes a new management philosophy which the authors call "a passion for caring and daring".

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  • PublisherMcGraw-Hill Inc.,US
  • Publication date1994
  • ISBN 10 0070153388
  • ISBN 13 9780070153387
  • BindingPaperback
  • Number of pages352
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9780070513433: Beyond Maximarketing: The New Power of Caring and Daring

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ISBN 10:  0070513430 ISBN 13:  9780070513433
Publisher: McGraw-Hill Inc.,US, 1993
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Rapp, Stan; Collins, Thomas L.
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