Comprised of 12 conceptual chapters and a collection of chapter-length case studies, this textbook is devoted to total quality management (TQM). The conceptual chapters introduce students to the philosophies, methods and tools of this field, and suggest a new paradigm for managment where TQM will be seen as standard managmenet practice. Case studies on companies such as Toyota, Hewlett Packard and IBM exemplify the concepts in practice and give students a context for discussing the practical applicaitons of TQM. While maintaining a customer value orientation throughout, the text addresses the spectrum of issues related to this field - from human resource management and organizational culture to customer value measurement, coontinuous improvement, and statistical quality control. This approach is based on research and consistently reinforces the crucial link between TQM and business strategy. Conceptual chapters feature "Executive Messages" commissioned exclusively for this text from top-level managers at companies such as Xerox, Coca-Cola, and Apple Computers to educate the students about the new paradigm.
"synopsis" may belong to another edition of this title.
Book Description Irwin/McGraw-Hill, 1994. Hardcover. Book Condition: New. FAST SHIPPING & FREE TRACKING! 100% Money Back Guaranteed. The pages of this book are clean and unmarked. There is some light tanning/foxing to the outer edges of the pages due to age.There is very little shelf wear. The spine remains free of creasing. Bookseller Inventory # 140468
Book Description Blacklick, Ohio, U.S.A.: McGraw-Hill College, 1994. Soft cover. Book Condition: New. No Jacket. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number and cover page may be different but contents identical to the US edition word by word. Book is in English language. Bookseller Inventory # ABE-9928683366
Book Description Irwin/McGraw-Hill, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070066787
Book Description Irwin/McGraw-Hill. Hardcover. Book Condition: New. 0070066787 New Condition. Bookseller Inventory # NEW4.0022421
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800700667861.0
Book Description Irwin/McGraw-Hill, 1994. Hardcover. Book Condition: Brand New. 832 pages. 9.50x7.75x1.50 inches. In Stock. Bookseller Inventory # 0070066787