Product Design and Corporate Strategy: Managing the Connection for Competitive Advantage - Hardcover
Product design is increasingly crucial to success in the international marketplace. This illustrated work offers managers analyses and practical advice to help their companies manage the design process and integrate it into corporate strategy. In addition, it presents a look at the inner workings of two companies: Herman Miller, Inc and NV Philips. Robert Blaich held high-level design positions at both of these companies. Here, he discusses how they successfully manage the design function for impressive results. Offering practical advice, he also cites 10 critical design management issues that must be tackled by design managers as well as their marketing, technical and production colleagues.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1993
- ISBN 10 0070056714
- ISBN 13 9780070056718
- BindingHardcover
- Number of pages191
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Product Design and Corporate Strategy: Managing the Connection for Competitive Strategy
Published by
McGraw-Hill
(1993)
ISBN 10: 0070056714
ISBN 13: 9780070056718
Used
Hardcover
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Book Description Hardcover. Condition: UsedVeryGood. Hardcover; light fading, light shelf wear to exterior; very good condition with clean text, firm binding. Dust jacket shows light fading, light scuffing. Seller Inventory # 78544
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Product Design and Corporate Strategy: Managing the Connection for Competitive Advantage
Published by
McGraw-Hill
(1993)
ISBN 10: 0070056714
ISBN 13: 9780070056718
Used
Hardcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0070056714. Seller Inventory # 8658685
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Product Design and Corporate Strategy: Managing the Connection for Competitive Advantage
Published by
McGraw-Hill
(1992)
ISBN 10: 0070056714
ISBN 13: 9780070056718
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Very Good condition. Good dust jacket. With remainder mark. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # I13C-00727
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