Systematic Approach to Advertising Creativity - Softcover
Contending that creativity is a basic skill rather than a unique talent, an accomplished adman shows how to recognize, analyze, and solve advertising problems through the application of specific learned techniques
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- PublisherMcGraw-Hill Inc.,US
- Publication date1983
- ISBN 10 0070033536
- ISBN 13 9780070033535
- BindingPaperback
- Number of pages280
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Systematic Approach to Advertising Creativity
Published by
McGraw-Hill Inc.,US
(1984)
ISBN 10: 0070033536
ISBN 13: 9780070033535
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Paperback
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Systematic Approach to Advertising Creativity
Published by
McGraw-Hill Inc.,US
(1984)
ISBN 10: 0070033536
ISBN 13: 9780070033535
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Paperback
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Systematic Approach to Advertising Creativity
Published by
McGraw-Hill Inc.,US
(1984)
ISBN 10: 0070033536
ISBN 13: 9780070033535
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Paperback
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