The Play Zone : Unlock Your Creative Genius and Connect with Consumers - Hardcover

Pinault, Lewis

2.88

8 ratings by Goodreads

9780066621012: The Play Zone : Unlock Your Creative Genius and Connect with Consumers

Hardcover

ISBN 10: 0066621011 ISBN 13: 9780066621012

Publisher: Harper Business, 2004

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Challenging corporate practices and order-reinforcing procedures that the author believes result in inefficiencies, a blueprint for corporate success during difficult times calls for the establishment of a set of working principles and draws on the success stories of such companies as Nestle, MIT, and Lego. 20,000 first printing.

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Synopsis:

By integrating the latest findings from the fields of complexity science, and customer service and management, and rendering them simply and logically, Pinault has created a system of 6 principles that can be successfully applied to any organization to unleash the power of play in all aspects of the consumer experience.

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