E-Loyalty: How to Keep Customers Coming Back to Your Website - Softcover
A strategic expert who has worked with such companies as Hewlett-Packard, Hasbro, and Budget Rent-A-Car explains how to create loyal customers by giving step-by-step instructions that cover the critical areas of creating and managing highly effective online loyalty and retention strategies. Reprint. 15,000 first printing.
"synopsis" may belong to another edition of this title.
Review:
E-Loyalty provides a guide for... not only superior content, service and selection; but also provides customers with the follow through... -- Roger Siboni, President and CEO, E.piphany, Inc.
e-Loyalty is a must-read for all consumer-oriented web site executives who want long-term success in the marketplace. -- Whitney Grimm, Vice President of Content & Strategy, Games.com, a subsidiary of Hasbro, Inc.
e-Loyalty provides the reader with a soup-to-nuts version of everything necessary to create a successful website. -- Jeffrey Diskin, President, COO, Hilton HHonors Worldwide
Clearly an edge will be earned by those who read and live by this book. -- Brian Anderson, President and CEO, AwardTrack Inc., a 24/7 company
Ellen Reid Smith... [is]... your North Star to achieving long-term loyalty and customer retention that pays off big! -- Greg Buchholz, CEO of Loyalistics.com
Ellen Reid-Smith has addressed the core factor that separates winners from losers in e-commerce: driving repeat customers. -- David Kenny, Chairman & CEO, Digitas
In this book Reid Smith provides exactly the road map you need to build and maintain that loyalty. -- Kelly Conlin, IDG President and CEO
It's impossible for a web site not to succeed with following all of the advice in this book. Period. -- Seth Godin, Author: Permission Marketing & Unleashing the Ideavirus
e-Loyalty is a must-read for all consumer-oriented web site executives who want long-term success in the marketplace. -- Whitney Grimm, Vice President of Content & Strategy, Games.com, a subsidiary of Hasbro, Inc.
e-Loyalty provides the reader with a soup-to-nuts version of everything necessary to create a successful website. -- Jeffrey Diskin, President, COO, Hilton HHonors Worldwide
Clearly an edge will be earned by those who read and live by this book. -- Brian Anderson, President and CEO, AwardTrack Inc., a 24/7 company
Ellen Reid Smith... [is]... your North Star to achieving long-term loyalty and customer retention that pays off big! -- Greg Buchholz, CEO of Loyalistics.com
Ellen Reid-Smith has addressed the core factor that separates winners from losers in e-commerce: driving repeat customers. -- David Kenny, Chairman & CEO, Digitas
In this book Reid Smith provides exactly the road map you need to build and maintain that loyalty. -- Kelly Conlin, IDG President and CEO
It's impossible for a web site not to succeed with following all of the advice in this book. Period. -- Seth Godin, Author: Permission Marketing & Unleashing the Ideavirus
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- PublisherHarperbusiness
- Publication date2002
- ISBN 10 0066620716
- ISBN 13 9780066620718
- BindingPaperback
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