"synopsis" may belong to another edition of this title.
In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys—but also opens up—vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you.
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Book Description Soft Cover. Condition: new. Seller Inventory # 9780061709692
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Book Description Paperback. Condition: new. Paperback. In a book thats one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroysbut also opens upvast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everythingfrom corporations to governments, nations to individualsmust evolve in the Google era.What Would Google Do is an astonishing, mind-opening book that, in the end, is not about Google. Its about you. What's the question every business should be asking itself? According to the author, it's What Would Google Do? If you're not thinking or acting like Google, then you're not going to survive, let alone prosper, in the Internet age. To demonstrate how to emulate Google, the author lays out his laws of what he calls the Google century. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780061709692
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