Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
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‘A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.’ Jerome Groopman, New York Times bestselling author of How Doctors Think
‘PREDICTABLY IRRATIONAL is wildly original. It shows why—much more often than we usually care to admit—humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.’ George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley
‘Dan Ariely is one of the most original and consistently interesting social scientists I know. His research covers an unusually broad range of topics, and in every one of them he has produced some distinctive findings and ideas. His methodological inventiveness is remarkable.’ Daniel Kahneman, Nobel Prize in Economics, 2002From the Back Cover:
An intelligent, lively, humorous and thoroughly engaging look at why we often make illogical decisions - a must-have for fans of 'Freakonomics' and 'Blink'.
Why does headache pain persist after taking an asprin that costs 1p, but disappear after swallowing a pill that costs 50 times that amount? Why does recalling the Ten Commandments reduce our tendency to lie? Why, after extensive research on a particular car model, can a random meeting with someone who expresses a negative opinion on the car change our decision to buy? Why do we make choices contrary to our better judgement? And what exactly is "better judgement"?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour. In 'Predictably Irrational' he demonstrates how irrationality often supplants rational thought - especially when we most 'need to be level-headed' - and explains why.
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Book Description Harper Collins Publishers. Book Condition: New. Brand New, This is an audio book. Bookseller Inventory # 006145785X
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Book Description Compact Disc. Book Condition: New. 134mm x 16mm x 156mm. Compact Disc. Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?Why does recalling the Ten Commandments reduce our tendency to lie, even when w.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 6 pages. 0.168. Bookseller Inventory # 9780061457852
Book Description HarperAudio, 2008. Audio CD. Book Condition: New. Bookseller Inventory # 006145785X
Book Description HarperAudio. No binding. Book Condition: New. Audio CD. Dimensions: 5.9in. x 5.1in. x 0.6in.Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldnt possibly be caught Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full And how did we ever start spending 4. 15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar When it comes to making decisions in our lives, we think were in control. We think were making smart, rational choices. But are we In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. Theyre systematic and predictablemaking us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the worldone small decision at a time. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Audio CD. Bookseller Inventory # 9780061457852
Book Description Harperaudio, 2008. Audio CD. Book Condition: Brand New. unabridged edition. 6 pages. 6.00x5.00x0.75 inches. In Stock. Bookseller Inventory # x-006145785X
Book Description Compact Disc. Book Condition: New. 134mm x 16mm x 156mm. Compact Disc. Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?Why does recalling the Ten Commandments reduce our tendency to lie.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 6 pages. 0.168. Bookseller Inventory # 9780061457852