Barbie and Ruth: The Story of the World's Most Famous Doll and the Woman Who Created Her - Hardcover

9780061341311: Barbie and Ruth: The Story of the World's Most Famous Doll and the Woman Who Created Her
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Robin Gerber, a noted author and speaker on women and leadership, skillfully entwines the stories of two exceptional women. There's Barbie: the diminutive yet arrestingly voluptuous doll unveiled at the 1959 Toy Fair to the disdain of the male buyers. She transcended her strange beginnings as the improbable offspring of 1950s American paper dolls and a European sex toy to be treasured by 90% of American girls and their counterparts in 140 countries, as well as to become an Olympic athlete, Air Force pilot, boutique owner, Presidential candidate, and a cultural icon.And there's Ruth Handler, Barbie's creator: the tenth child of Polish-Jewish immigrants; a brash, passionately competitive and creative business pioneer who stopped at nothing for her vision; a mother and wife who wanted it all; a business phenom and co founder of Mattel who was forced out amid corporate scandal, turned the tragedy of her own breast cancer into a business that changed women's lives, and was ultimately honored as a pioneer, humanitarian, masterful entrepreneur, and the indomitable mother of the world's most famous doll. How Ruth came to be Ruth, how Barbie came to be Ruth's brainchild, and how together they indelibly changed American business and culture is the terrain of this fascinating biography.

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Review:
“This stirring biography is a fine study of success and resilience.” (Publishers Weekly)

“Gerber’s smoothly-written biography paints a fearless business woman as a devoted wife, a too-busy mother and a rock-‘em-sock-‘em executive.” (New York Post)

“Barbie and her creator, the sharp-elbowed gal who built the biggest toy company, have a story to tell.” (Time magazine)
From the Back Cover:

The tragic and redeeming story of how one visionary woman built the biggest toy company in the world and created a global icon.

Barbie and Ruth is the entwined story of two exceptional women. There's Barbie: the diminutive yet arrestingly voluptuous doll unveiled at the 1959 Toy Fair who became the treasure of 90 percent of American girls and their counterparts in 150 countries. She went on to compete as an Olympic athlete, serve as an air force pilot, work as a boutique owner, run as a presidential candidate, and ignite a cultural firestorm.

And then there's Ruth Handler, Barbie's creator: the tenth child of Polish Jewish immigrants, a passionately competitive and creative business pioneer, and a mother and wife who wanted it all. After a business scandal that forced Ruth out of Mattel, the company she founded, she drew on her experience as a breast cancer survivor to start a business that changed women's lives. She was ultimately honored as a pioneer, humanitarian, and masterful entrepreneur.

Based on original research, extensive interviews, and previously unavailable material, Barbie and Ruth tells the fascinating story of how two women forever changed American business and culture.

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  • PublisherHarperBusiness
  • Publication date2009
  • ISBN 10 0061341312
  • ISBN 13 9780061341311
  • BindingHardcover
  • Number of pages288
  • Rating

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