Get Back in the Box: How Being Great at What You Do Is Great for Business - Softcover

Rushkoff, Douglas

Softcover

ISBN 10: 0060758708 ISBN 13: 9780060758707

Publisher: Harper Business, 2007

Synopsis

Paperback. Pub Date: 2007 Pages: 336 in Publisher: HarperBusiness Douglas Rushkoff was one of the first Social commentators to identify the new culture around the internet. He has of spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the internet has caused. Through his speaking and consulting. Rushkoff has discovered an important and unrecognized shift in American business. Too many companies are panicked and operating in survival mode when the worst of the crisis has already passed. Likening the internet transformation to the intellectual and technological ferment of the Enlightment. Rushkoff suggests we have a remarkable opportunity to re-integrate our new perspective with the work we actually do. Instead of running around trying to think out of the box. Rushkoff demonstrates. now is the time to get back in the ...

About this title

Review:

“Get your highlighters out! There’s a worldchanging idea on each and every page.” (Seth Godin, author of All Marketers are Liars)

Synopsis:

Douglas Rushkoff has spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in business. Too many companies are panicked and operating in survival mode when the worst of the crisis has already passed. Likening the internet transformation to the intellectual and technological ferment of the Enlightment, Rushkoff suggests we have a remarkable opportunity to re-integrate our new perspective with the work we actually do. Instead of running around trying to "think out of the box," Rushkoff demonstrates, now is the time to "get back in the box" and improve the way we do our jobs, run our operations and drive innovation from the ground up. Combining stories gleaned from his consulting with a thrilling tour of history's dramatic moments and clever readings of cultural shift we've just experienced, Rushkoff offers a compelling vision of the simple and effective ways businesses can re-invigorate themselves.

About this edition

• Publisher: Harper Business
• Publication date: 2007
• ISBN 10: 0060758708
• ISBN 13: 9780060758707
• Binding: Paperback
• Number of pages: 336