Understanding Consumer Behavior: Marketing Lessons Learned from Understanding the Consumer - Softcover
Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the reader's personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page.
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- PublisherSouth-Western
- Publication date2000
- ISBN 10 0030321212
- ISBN 13 9780030321214
- BindingPaperback
- Number of pages144
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Understanding Consumer Behavior: Marketing Lessons Learned from Understanding the Consumer (Harcourt Series in Economics)
Published by
South-Western College Pub
(2000)
ISBN 10: 0030321212
ISBN 13: 9780030321214
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Book Description Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # Q16L-00764
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Understanding Consumer Behavior: Marketing Lessons Learned from Understanding the Consumer
Published by
South-Western College Pub
(2000)
ISBN 10: 0030321212
ISBN 13: 9780030321214
Used
Softcover
Quantity: 1
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-K-017-01968
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