Consumer Behaviour - Hardcover

James F. Engel; Roger D. Blackwell; Paul W. Miniard

9780030211089: Consumer Behaviour
Hardcover
ISBN 10: 0030211085 ISBN 13: 9780030211089
Publisher: South-Western, 2000
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A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer behaviour. In addition, there is inclusion of information detailing psychological processes and their affects on consumer behaviour.

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  • PublisherSouth-Western
  • Publication date2000
  • ISBN 10 0030211085
  • ISBN 13 9780030211089
  • BindingHardcover
  • Number of pages570
  • Rating

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