International Marketing (The Dryden Press series in marketing) - Hardcover
The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
"synopsis" may belong to another edition of this title.
Review:
"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning." "This book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it."
Synopsis:
Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
"About this title" may belong to another edition of this title.
- PublisherSouth-Western
- Publication date1997
- ISBN 10 0030180228
- ISBN 13 9780030180224
- BindingHardcover
- Number of pages700
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Book Description Hardback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR011543077
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Book Description Hardcover. Condition: Very Good. International Marketing (The Dryden Press series in marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780030180224
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Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00030180228-G
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Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780030180224
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International Marketing (The Dryden Press Series in Marketing)
Published by
The Dryden Press
(1997)
ISBN 10: 0030180228
ISBN 13: 9780030180224
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Hardcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. No dust jacket. Library sticker on front cover.Map included. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780030180224. Seller Inventory # 9621963
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International Marketing
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Dryden Press/ Harcourt Brace College
(1997)
ISBN 10: 0030180228
ISBN 13: 9780030180224
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Hardcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780030180224. Seller Inventory # 9819924
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International Marketing
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Dryden Pr, USA
(1997)
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Book Description Hardcover. Condition: Good. Dust Jacket Condition: No Dust Jacket. 7th Edition. Hardcover. 968 pages. *** PUBLISHING DETAILS: Dryden Pr, USA, 1997. 7th Edition. *** CONDITION: This book is in good condition but dust jacket is not included. *** Quantity Available: 2. Category: Text Books; Marketing; Business, Finance & Marketing. ISBN: 0030180228. ISBN/EAN: 9780030180224. Inventory No: 08030143. This item is heavy and may require additional shipping costs for destinations outside Australia. The photo of this book is of the actual book for sale. Seller Inventory # 08030143
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International Marketing (The Dryden Press Series in Marketing)
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(1996)
ISBN 10: 0030180228
ISBN 13: 9780030180224
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Book Description Hardcover. Condition: Very Good. No Jacket. 5th or later Edition. 1996 Dryden Press 7th edition hardback; very good clean condition, near as new, laminated pictorial boards, no dj; UK bookseller, immediate dispatch. Seller Inventory # 117W20
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