Advertising: Its Role in Modern Marketing - Hardcover

9780030016738: Advertising: Its Role in Modern Marketing
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Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.

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  • PublisherDryden Press
  • Publication date1986
  • ISBN 10 0030016738
  • ISBN 13 9780030016738
  • BindingHardcover
  • Edition number6
  • Number of pages816

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S. Watson Dunn
Published by Dryden Press (1986)
ISBN 10: 0030016738 ISBN 13: 9780030016738
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