Multivariate Data Analysis - Hardcover

9780023490200: Multivariate Data Analysis
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Designed for the non-statistician, this applications-oriented introduction to multivariate analysis greatly reduces the amount of statistical notation and terminology used, while focusing instead on the fundamental concepts that affect the use of specific techniques. The fourth edition features an applicable six-step framework for each chapter, alongside revisited examples throughout. It is written for undergraduate and postgraduate level marketing research, research design and data analysis courses taught in marketing, management and business departments.

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  • PublisherPrentice Hall
  • Publication date1995
  • ISBN 10 0023490209
  • ISBN 13 9780023490200
  • BindingHardcover
  • Edition number4
  • Number of pages500
  • Rating

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Hair, Joseph F., Anderson, Rolph E., Black, William C.
Published by Pearson College Div (1995)
ISBN 10: 0023490209 ISBN 13: 9780023490200
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