The Practice of Marketing Management - Hardcover
Structured around a realistic marketing plan model, this text aims to lead students step-by-step through the creation of professional marketing plan. It explores strategy as it relates to marketing on three distinct levels: grand strategy; marketing strategy; and tactics.
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- PublisherMacmillan USA
- Publication date1988
- ISBN 10 0023231505
- ISBN 13 9780023231506
- BindingHardcover
- Number of pages864
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The practice of marketing management: Analysis, planning, and implementation
Published by
Collier Macmillan
(1988)
ISBN 10: 0023231505
ISBN 13: 9780023231506
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Hardcover
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Book Description Hardcover. Condition: New. In shrink wrap. Looks like an interesting title!. Seller Inventory # 100-23902
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