Flip: How to Succeed by Turning Everything You Know on Its Head - Softcover

Sheahan, Peter

Softcover

ISBN 10: 0007275986 ISBN 13: 9780007275984

Publisher: HarperCollins, 2008

Synopsis

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About this title

Review:

"Peter Sheahan has empowered many of us at NewsCorp to do more with less, faster. His presentation and unique style are both engaging and inspiring."
Ian Moore, NewsCorp America

"Peter Sheahan gave us all something to aspire to. I would confidently recommend him to anyone who is looking to engage Generation Y."
Sue Polo, Google

Synopsis:

Placing emphasis on flexible, counter-intuitive decision-making, a pioneering young management guru calls for a brand new way of doing business in the global economy, where conventional wisdom fails. Why is Microsoft turning a blind eye to software piracy in China? Why has Toyota capped production of the best-selling Scion? Why did Rupert Murdoch risk $580 million on MySpace? "Business today requires new perspectives," argues Peter Sheahan, one of the youngest and fastest-rising international business consultants. In Flip he shows that to succeed in a small-world economy, companies must distinguish themselves by finding a new way of doing business, one that systematically re-examines every single aspect of running a company. Flip reveals what the superstars of modern business have in common: an ability to "flip" - to think counter-intuitively and then act boldly, with no regard for business-as-usual conventions. The only rule: there are no rules. Those who heed Sheahan's proven advice will be well placed to join other "flipstars" including entrepreneurs Richard Branson and Rupert Murdoch, and such visionary companies as Google, Toyota and Apple.By learning to "flip" you can future-proof your organisation and your career while those who run with the pack and stick to the business school curriculum will find themselves perilously left behind.

Presenting perennial wisdom in a fresh new way, Sheahan shows today's decision makers how to embrace change and successfully operate in an economy that runs on new ideas.

About this edition

• Publisher: HarperCollins
• Publication date: 2008
• ISBN 10: 0007275986
• ISBN 13: 9780007275984
• Binding: Paperback
• Number of pages: 320