Brand Warriors - Softcover
263 pages. Book is in Very good condition throughout. Now That Consumers Are More Brand Conscious Than Ever, Championing The Brand Is At The Heart Of Winning Business Strategies. Nothing Is As Important If A Company Is To Prosper.
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Review:
From the Back Cover:
‘It would be hard to top some of the brands discussed in this book. Fifteen essays explore the problems of a major brand and how to update, extend and improve it... there are many stimulating notions about marketing’
Daily Telegraph
NOW THAT CONSUMERS ARE MORE BRAND CONSCIOUS THAN EVER, CHAMPIONING THE BRAND IS AT THE HEART OF WINNING BUSINESS STRATEGIES. NOTHING IS AS IMPORTANT IF A COMPANY IS TO PROSPER.
'Brand Warriors' brings together some of the top brand custodians in the business to talk about the strategies they employ to put their brands in the lead-and to keep the there. Seventeen high-profile contributors, including Richard Branson, Archie Norman and Robert Ayling, discuss issues such as the economic value of brands, effective brand architecture, powerful positioning and corporate communications programmes, global marketing and corporate reputation. These highly readable perspectives provide penetrating insights-based upon proven success- that no business leader can afford to ignore.
"Hard to top the brands discussed in this book... it offers many stimulating notions about marketing."
DAILY TELEGRAPH
ASDA GROUP PLC, BRITISH AIRWAYS PLC, L'OREAL PARIS, LEVI STRAUSS & CO, ORIENT OVERSEAS (INTERNATIONAL) LTD, McDONALD'S UK, GUINNESS IRELAND GROUP, RENTOKIL INITIAL PLC, HEWLETT-PACKARD, CADBURY LTD, VTECH HOLDINGS LTD, LONDON INTERNATIONAL GROUP PLC, MANDARIN ORIENT HOTEL GROUP, MAZDA MOTOR EUROPE SA/NV, MAZDA CARS(UK) LTD, FEDERAL EXPRESS CORPORATION, VIRGIN, VODAPHONE
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- PublisherHarperCollins Business
- Publication date1999
- ISBN 10 0006388922
- ISBN 13 9780006388920
- BindingPaperback
- Number of pages256
- Rating
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Brand Warriors: Corporate Leaders Share Their Winning Strategies
Published by
HarperCollins Business 15/02/1999
(1999)
ISBN 10: 0006388922
ISBN 13: 9780006388920
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Softcover
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Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780006388920
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Brand Warriors: Corporate Leaders Share Their Winning Strategies
Published by
HarperCollins Business
(1999)
ISBN 10: 0006388922
ISBN 13: 9780006388920
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Seller Inventory # CHL2223263
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Brand Warriors: Corporate Leaders Share Their Winning Strategies
Published by
HarperCollins Business
(1999)
ISBN 10: 0006388922
ISBN 13: 9780006388920
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL9469393
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Brand Warriors: Corporate Leaders Share Their Winning Strategies
Published by
HarperCollins Business 15/02/1999
(1999)
ISBN 10: 0006388922
ISBN 13: 9780006388920
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Softcover
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780006388920
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Brand Warriors: Corporate Leaders Share Their Winning Strategies
Published by
Harper Collins Pb
(1999)
ISBN 10: 0006388922
ISBN 13: 9780006388920
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Softcover
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Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00006388922-G
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Book Description Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 45155938-75
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Brand Warriors: Corporate Leaders Share Their Winning Strategies
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HyperCollinsBusiness
(1999)
ISBN 10: 0006388922
ISBN 13: 9780006388920
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean From Markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780006388920. Seller Inventory # 9560962
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Brand Warriors: Corporate Leaders Share Their Winning Strategies
Published by
HarperCollins Business
(1999)
ISBN 10: 0006388922
ISBN 13: 9780006388920
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paperback
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Book Description paperback. Condition: Very Good. **PAPERBACK**. Seller Inventory # mon0000325464
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Brand Warriors. Corporate Leaders Share Their Winning Strategies
Published by
London, U.K.: HarperCollinsBusiness Harper Collins Publishers, 1999
(1999)
ISBN 10: 0006388922
ISBN 13: 9780006388920
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Softcover
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Book Description Softcover. Paperback. Fair Befriedigender Zustand. First Thus/ Erste Auflage dieser Ausgabe. 237 Seiten, sofort lieferbar , Set in Janson and Ellington, the authors assert the moralright to be identified as the authors of this work, e.g.Archie Norman, Robert Ayling, Alain Evrard, Robvert Holloway; 263 Seiten (pp.) + Verlagswerbung, text in English! in englischer Sprache (en anglais), es geht um ASDA, British Airways. L'Oréal Paris, Levi Strauss & Co, Guinness Ireland group Rentokil Hewlett-Packard Cadbury Ltd Vtech Mandarin Oriental Hotel Group Mazda Motor, durex Virgin BA hp McD. Seller Inventory # 3927631232
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Brand Warriors: Corporate Leaders Share Their Winning Strategies
Published by
HarperCollins Business
(1999)
ISBN 10: 0006388922
ISBN 13: 9780006388920
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Book Description paperback. Condition: Good. Book is in good condition. Slight discolouration to the pages. Seller Inventory # G0210713
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