Marketing guru Al Ries uses penetrating examples from many top companies to show how the surest path to success comes not from constantly expanding into new lines but instead from focusing on the core business – what the company does best
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FOCUSED OR UNFOCUSED?
GENERAL MOTORS, PORSCHE, BMW, IBM, KODAK, HEINZ, TANDY, PEPSICO, COCA COLA, LEVI STRAUSS, TOYS 'R' US, BLOCKBUSTER, CANON, MICROSOFT, AMERICAN EXPRESS AND MANY MORE…
IBM had 465 billion in revenues and was still losing money. PepsiCo has almost twice the sales and assets of Coca-Cola, but its stock is worth less than half. What is their problem, shared by hundreds of other business world-wide?
'Focus' has the answer. With practical, no-nonsense advise, Al Ries guides managers back on track and explains why companies that focus on core products and get rid of extraneous, resource-wasting areas are the most successful.
With hard examples from a wide variety of industries, Ries analyses corporations that are focused, and many that are not. He predicts the kind of corporate thinking that is destined to fail, and looks at companies such as Volvo, Blockbuster, Federal Express, Toys 'R' US, American Express and many more.
In today's cut-throat markets, the 'refocusing' issue can make or break a company. This book is vital to chief executives, entrepreneurs, marketing managers and managers of all divisions.About the Author:
Al Ries’s previous books are The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare and Positioning. He is one of the world’s best-known marketing strategists and consults for some of the largest corporations in North America, South America and the Far East. He lives in New York.
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Book Description HarperCollins Business, 1996. Book Condition: Fair. New Ed. N/A. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP84066704
Book Description HarperCollins Business, London, 1996. Soft Cover. Book Condition: Very Good. A very good, clean copy of this now hard-to-find title which shows signs of light shelf wear. "Guides managers back on track and expalains why companies that focus on core products and get rid of extraneous, resource-wasting areas are the most successfull. One only. Next post UK dispatch. Size: 12mo - over 6¾" - 7¾" tall. Bookseller Inventory # 019234
Book Description HarperCollins Business, 1996. Paperback. Book Condition: Very Good. Very good. Bookseller Inventory # HH-198-75-8105008