The autobiography of the Virgin tycoon.
“Having come close to dying over the Atlas Mountains, I thought that I should write this book now, incase my guardian angel ever deserts me.
I also realised that my children, Holly and Sam, who are still young, would not really know what I had done and why I had done it.
So this autobiography is for Holly and Sam, the best thing I’ve created in the last eighteen years (though I can’t take all the credit). But most especially for their mother, my wife Joan, who’s seen me through most of the highs and lows.
I have also written this book to show how we made Virgin what it is today. Rather like our balloon flights, these years have been all about survival. If you read carefully between the lines you will, I hope, understand our vision and where we are going.
Some people say that this vision breaks all the rules and is wildly kaleidoscopic; others say that Virgin is set to become one of the leading brand names of the next century; others analyse it down to the last degree and write academic papers on it.
As for me and the wonderful team around me, we just pick up the phone and get on with it – and have one hell of an adventure in the process.”
"synopsis" may belong to another edition of this title.
Love him or loathe him, you've got to admit it, Richard Branson has drive. And guts. And enough ambition to sink a battleship--or perhaps that should be a jumbo jet--or even a whole company of jumbos if the Virgin Atlantic/British Airways debacle (which takes up a huge chunk of this already huge tome) is anything to go by.
Branson's autobiography makes immensely fascinating reading. Whatever you think of Britain's most famous entrepreneur, the odds are that you will enjoy reading his autobiography. You may snort at descriptions of his "poor" childhood--spent eating bread and dripping while living in a house the majority of us visit on Bank Holidays and attending a "minor" public school. You may groan at memories of early initiative tests: how about being ejected from the family car and told by his mother to find his way home--at the age of four? You may flinch at accounts of his early business days as an unwashed, unshod, hippy magazine publisher living en famille with his staff in the crypt of a West London church. But, all in all, you'll get to understand where the guy's coming from--man.
And, like the man himself, there's no holds barred here. Richard bares his soul, from childhood, school days (cheating at exams), loves and losses (lost one wife when a spot of wife-swapping went drastically wrong--for him), death-defying adventures (yes, the balloons are all there), to the rise and rise of the Virgin empire. His interviews for Student magazine and the early days of Virgin Music read like a chronicle of popular music and culture in the late 20th century. Famous names bounce off every page. Prepare to be enthralled by the life and times of a walking publicity machine. --Carey GreenReview:
‘Have no fear, Branson is here! He grabs you on page one and never lets go. His story is compelling reading and would be a classic
lesson for life, if you had the will to follow his example. He’s larger than life, and it shows on every page. Hurry, hurry, read all about it’
Lord Hanson – The Spectator
‘A remarkable story of business success against the financial odds – having created one of the world’s most admired brand names, Branson
is entitled to tell it all’
- Evening Standard
"About this title" may belong to another edition of this title.
Book Description HarperCollins. Audio Cassette. Book Condition: Brand New. In Stock. Bookseller Inventory # zk0001055941