Stock Image

7 Triggers to Yes

Granger, Russell H.

Published by McGraw-Hill Education - Europe
ISBN 10: 0071544372 / ISBN 13: 9780071544375
New / Hardcover / Quantity Available: 1
From Kennys Bookstore (Olney, MD, U.S.A.)
Available From More Booksellers
View all  copies of this book
Add to basket
List Price:
Price: 28.12
Convert Currency
Shipping: 0
Within U.S.A.
Destination, Rates & Speeds

Save for Later

About the Book

Bibliographic Details

Title: 7 Triggers to Yes

Publisher: McGraw-Hill Education - Europe

Binding: Hardcover

Book Condition: New


Studies of the brain have revealed fascinating data about the science of persuasion. Research proves that reason is not the best way to get people on your side. This book reveals how it's more effective to activate one of the seven key "triggers" that can cause an automatic "yes" decision. It enables you to get commitment and results from others. Num Pages: 240 pages, Illustrations. BIC Classification: KJP; KJW. Category: (P) Professional & Vocational. Dimension: 158 x 235 x 24. Weight in Grams: 538. . 2007. 1st Edition. Hardcover. . . . . Bookseller Inventory # V9780071544375

About this title:

Book ratings provided by GoodReads:
3.54 avg rating
(39 ratings)


Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want

Everybody knows that the best way to persuade people to reach the ?Yes? response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain?s internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers.

Activating one or more of the other person?s triggers will make you a master persuader in every aspect of your life. You?ll learn how to motivate a ?Yes? response from clients, coworkers, employees, and entire organizations.

Just say ?YES? to success.

"7 Triggers to Yes is a great book. It's not the same old information repackaged. It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive relationships, become a better leader, and create organizational change--all of which will lead to a more powerful, influential, and successful life."
--From the review by Melissa F. Thompson, project manager/instructional designer, in Training Magazine

From the Back Cover:

Master the Art--and Science--of Persuasion.

?Using the latest technological data, Granger gives the complex art of persuasion the ease of paint-by-numbers clarity and a process for success.?
--Leslie Schweitzer Miller, M.D., New York University School of Medicine, New York University Psychoanalytic Institute

?The seven triggers will help people get things done more quickly, more easily, and with better results.?
--Michael J. Iandolo, President and General Manager, Lucent Technologies Mobility Solutions

?Granger has transformed [brain imaging] research into a readily understandable and workable program?.When you need to persuade, The 7 Triggers to Yes shows you how in a new and highly effective way.?
--Robert H. Miller, Former President and CEO, Charles of the Ritz Group. Ltd.

?Bravo! I couldn't put it down?.I now see there is a much more efficient way to persuade and influence others.?
--Josiah Stevenson, Former Director of Development, Dartmouth College

?Russ has assembled an impressive army of thought leaders on the subject of persuasion. A great read.?
--Gerhard Gschwandtner, Founder and Publisher, Selling Power

"About this title" may belong to another edition of this title.

Bookseller & Payment Information

Payment Methods

This bookseller accepts the following methods of payment:

  • American Express
  • MasterCard
  • Visa

[Search this Seller's Books]

[List this Seller's Books]

[Ask Bookseller a Question]

Bookseller: Kennys Bookstore
Address: Olney, MD, U.S.A.

AbeBooks Bookseller Since: 09 October 2009
Bookseller Rating: 5-star rating

Terms of Sale:

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. For any queries please use the contact seller link or send an email to,

Conor Kenny

Shipping Terms:

All books securely packaged. Some books ship from Ireland.

Store Description: We carry a comprehensive range of out of print and rare books.