Title: The 20 Ps of Marketing
Publisher: Kogan Page Ltd
Binding: Soft cover
Book Condition: New
Marketing has changed dramatically since the four classic Ps of the marketing mix were proposed. This book provides a thorough guide to marketers at all levels of the elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 170 x 19. Weight in Grams: 510. . 2014. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780749471064
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