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The 20 Ps of Marketing

Pearson, David

Published by Kogan Page Ltd
ISBN 10: 0749471069 / ISBN 13: 9780749471064
New / Soft cover / Quantity Available: 1
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Bibliographic Details

Title: The 20 Ps of Marketing

Publisher: Kogan Page Ltd

Binding: Soft cover

Book Condition: New


Marketing has changed dramatically since the four classic Ps of the marketing mix were proposed. This book provides a thorough guide to marketers at all levels of the elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 170 x 19. Weight in Grams: 510. . 2014. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780749471064

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